New membership organization celebrates the beauty and strength of pageantry

PLYMOUTH, MN, May 31, 2018 /24-7PressRelease/ — PageantLife, a new, inclusive community celebrating the beauty and strength of pageantry, is pleased to announce its sponsorship of the 2018 Crowns and Gowns Ball. The sponsorship highlights the brand’s focus on supporting pageant events, while also serving as an introduction for the brand itself.

This year’s Crowns and Gowns Ball will honor the 70th anniversary of the crowning of Minnesota’s first Miss America, BeBe Shopp, in 1948. Cara Mund, Miss America 2018; Brianna Drevlow; Gretchen Carlson, Miss Minnesota 1989 and Miss America 1989, Dorothy Benham, Miss Minnesota 1977 and Miss America 1977; and Brianna Drevlow, Miss Minnesota 2017; will all be present at the event, alongside former Miss Minnesotas and Miss Americas.

A Minneapolis-based company, PageantLife is taking this opportunity to introduce itself and spread its message to pageant participants. As a sponsor of the event, PageantLife will host a VIP reception with the former Miss America and Miss Minnesota pageant winners. Proceeds from the event will benefit the Minnesota Educational Scholarship Fund.

Through its sponsorship, PageantLife aims to connect with current contestants, reigning titleholders, industry experts and alumni, to shine a light on all the good pageantry brings. The organization believes pageantry is not a one-time event or competition, but a journey of empowerment, growth, trial and joy, yielding lifelong connections and opportunities.

“We’re extremely excited to launch PageantLife and hope to instantly become a resource for anyone involved in this industry,” said Becky Thorson, Partner at PageantLife. “There are 2.5 million women each year who get involved in pageantry. We strive to support these women by providing access to critical resources, empower them through access to information and experts, and connect them to others like themselves, both contestants and alumni.”

In addition to providing, empowering and connecting pageant participants, the organization also aims to be charitable. Through its #PLGives campaign, PageantLife will award pageant scholarships, titleholder perks, alumni education gifts and other charitable grants to individuals within its network.

The Crowns and Gowns Ball will be held at the Radisson Blu at the Mall of America, on Friday, June 15, 2018. PageantLife’s VIP champagne reception will begin at 5pm. The event begins at 6pm, with dinner, music and dancing to follow.

PageantLife’s sponsorship of the 2018 Crowns and Gowns Ball is just the first phase of its brand rollout, which will continue with another co-hosted event on Saturday, June 16, 2018 with the current Miss America and BeBe Shopp. At this event, A #BeautifulJourney, Mund and Shopp with empower young women involved in Minnesota Ambassador Organizations and Pageant Networks. They will also reflect on their own pageantry journey, showing the similarities and differences spanning 70 years.

For more information about PageantLife, the brand’s launch initiative or its affiliation with the Crowns and Gowns Ball, please visit the organization’s website at

PageantLife is an inclusive community that celebrates the beauty and strength of pageantry. We believe pageantry provides positive growth and helps shape lives. Pageantry is not a one-time event or competition, rather, it is a journey of empowerment, growth, trial and joy which yields lifelong connections and opportunities. PageantLife shines a light on all the good pageantry brings, and invites others to join us on the #BeautifulJourney that is PageantLife.

For the original version of this press release, please visit here